Terms
On this page we define some terms used on this website. For further questions please use the contact form below.
Advertorials with placement
An advertisement that resembles a newspaper editorial or a television program but promotes a single advertiser’s product, service, or point of view. We offer to write advertorials and place them in appropriate media
CI/CD standards
Corporate Identity: The expression of an organization's unique identity through the systematic use of words and symbols. How a particular business is perceived by it’s customers and the rest of the marketplace.
Corporate Design: The visible elements (logotypes, symbols, signs, letterhead, packaging, business cards, etc.) used to identify a company
Customized Product Tests
A customized trest of your products or services that shows how your products would perform in different editorial testing scenarios.
Direct Mailings
Advertising messages to your potential customers
Live article writing
An Xpand21 consultant shows you, how a journalist would write an article about a subject you define. Live article writing allows you to draw conclusions about your press and information material and the public information about your company and products and the resulting article.
Live interview
An Xpand21 consultant shows you, how to react best in interview situations
Round tables
a meeting of peers for discussion and exchange of views
Trend research
Studies outlining the anticipated development of a defined issue by market research and industry experts
White Papers
A white paper can be an authoritative report on a major issue, as by a team of experts;a report of an organisation outlining their policy; or a short treatise whose purpose is to educate (contrast position paper) industry customers. It is called white paper because it was originally bound in white.
